6 Global Companies Building up the Metaverse

The metaverse is entering into a stage of heavy development. Smaller crypto projects, creators, and games produce content and meta platforms alongside huge tech giants like Google and Facebook (Meta). As the trend has picked up, tech giants with platforms that already complement the metaverse have begun their own developments. Google, for example, is taking a subtle approach that emphasizes augmented reality to connect the digital and real worlds. Meta, previously known as Facebook, has gone the opposite direction and made obvious moves towards the metaverse. This includes its publicized renaming. The company already owns essential VR hardware and has its cryptocurrency Libra project. Microsoft is focussing on virtual offices and working environments in the metaverse. Companies will create persistent virtual spaces for their employees to work in and collaborate on a deeper level than standard video calls. While Binance doesn't actively develop in the metaverse, it does provide essential crypto infrastructure. For example, the Binance NFT Marketplace brings together buyers and sellers of digital metaverse assets. Binance also offers liquid markets for metaverse tokens to trade on. Epic Games has two main metaverse strategies. First, it looks to improve its user experience base and technology to support more players. It also wants to help creators make professional 3D assets for the metaverse. China's Tencent is one of the world's largest video game publishers and messaging service providers. They have publicly mentioned their focus on gaming as an entry point to the metaverse with their already existing technology.