Course Content
What is social media marketing?
Social media marketing is a form of digital marketing that leverages the power of popular social media networks to achieve your marketing and branding goals. But it’s not just about creating business accounts and posting when you feel like it. Social media marketing requires an evolving strategy with measurable goals and includes: Maintaining and optimizing your profiles. Posting pictures, videos, stories, and live videos that represent your brand and attract a relevant audience. Responding to comments, shares, and likes and monitoring your reputation. Following and engaging with followers, customers, and influencers to build a community around your brand. Social media marketing also includes paid social media advertising, where you can pay to have your business appear in front of large volumes of highly targeted users.
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Social Media Marketing for Businesses
About Lesson

As free and easy as each platform may be, a solid social media marketing strategy requires multiple platforms and often a mix of organic and paid methods. This can be resource-heavy, and while it’s a good problem to have, the more you grow your audience using social media, the harder it will be to keep up. Social media marketing services come in all kinds of shapes and sizes to help businesses get the most out of social media. For example:

  • Social media management software: Social media management platforms like HootSuite and Sprout Social use proprietary technology to help more experienced social media marketers streamline their processes and get advanced analytics.
  • Social media marketing agencies: Some agencies specialize in social media marketing only, like Akvertise or even just paid social advertising only.
  • Digital marketing agencies: Just as one platform doesn’t do it for social media marketing, one channel doesn’t do it for overall marketing. Digital marketing agencies can help you to incorporate social media marketing into your broader strategy that includes email, website, SEO, and more.
  • Hybrid services: Some offer a mix of the above. For example, LOCALiQ’s social advertising offerings use proprietary technology to manage your strategy and allow you to focus on social alone or as part of a broader plan.
Exercise Files
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