Course Content
What is social media marketing?
Social media marketing is a form of digital marketing that leverages the power of popular social media networks to achieve your marketing and branding goals. But it’s not just about creating business accounts and posting when you feel like it. Social media marketing requires an evolving strategy with measurable goals and includes: Maintaining and optimizing your profiles. Posting pictures, videos, stories, and live videos that represent your brand and attract a relevant audience. Responding to comments, shares, and likes and monitoring your reputation. Following and engaging with followers, customers, and influencers to build a community around your brand. Social media marketing also includes paid social media advertising, where you can pay to have your business appear in front of large volumes of highly targeted users.
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Social Media Marketing for Businesses
About Lesson

With regard to the benefits above, don’t just take our word for it. Let’s take a look at some social media marketing statistics that prove its power:

  • The average US adult spends 2.25 hours on social media every day.
  • Over 70% of people who have a positive experience with a business on social media will recommend that business to their networks.
  • Facebook users click on 12 Facebook ads on average every month.
  • 81% of people use Instagram to research products and services.
  • Nearly 80% of Twitter users feel more positive about a business when they get a response to their tweet.
  • 4 out of 5 people on LinkedIn drive business decisions.
  • 46% of TikTok users engage in the app without any other distractions.

social media marketing statistics

Exercise Files
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