How to create a customer journey map

Steve Jobs, the genius behind Apple’s one-of-a-kind customer experience, said, “You’ve got to start with the customer experience and work back toward the technology, not the other way around.” Nowadays, a clear vision and strategy for customer interactions is no longer an optional “nice-to-have”—it’s essential. As you refine your customer experience, one of the most powerful ways to understand your current state and future states is a customer journey map. Want to create a shared vision for customer experience that is ready to scale with your organization? Check out our customer journey map example that’s easy to edit and share with your team.