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How to create a customer journey map

Steve Jobs, the genius behind Apple’s one-of-a-kind customer experience, said, “You’ve got to start with the customer experience and work back toward the technology, not the other way around.” Nowadays, a clear vision and strategy for customer interactions is no longer an optional “nice-to-have”—it’s essential. As you refine your customer experience, one of the most […]

Instructor Viktor Ignéczi
Updated March 26, 2022

About Course

Steve Jobs, the genius behind Apple’s one-of-a-kind customer experience, said, “You’ve got to start with the customer experience and work back toward the technology, not the other way around.”

Nowadays, a clear vision and strategy for customer interactions is no longer an optional “nice-to-have”—it’s essential. As you refine your customer experience, one of the most powerful ways to understand your current state and future states is a customer journey map.

Want to create a shared vision for customer experience that is ready to scale with your organization? Check out our customer journey map example that’s easy to edit and share with your team.

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Course Content

How to create a customer journey map
Steve Jobs, the genius behind Apple’s one-of-a-kind customer experience, said, “You’ve got to start with the customer experience and work back toward the technology, not the other way around.” Nowadays, a clear vision and strategy for customer interactions is no longer an optional “nice-to-have”—it’s essential. As you refine your customer experience, one of the most powerful ways to understand your current state and future states is a customer journey map. Want to create a shared vision for customer experience that is ready to scale with your organization? Check out our customer journey map example that’s easy to edit and share with your team.

  • What is a customer journey map?
  • The benefits of customer journey mapping
  • How to create a customer journey map
  • Customer journey map templates

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