How to Advertise on Facebook

Blood, sweat, and tears were spilled, but you’ve finally mastered Google Ads (formerly known as Google AdWords). Thanks to your hard work, you’re capturing leads left and right. You’ve peddled a warehouseful of widgets. But you want more. You need more. You know that Facebook is the logical leap to an even better return on your advertising dollars. To truly dominate Facebook advertising, though, you’re going to need more than just a keen understanding of how the platform works and the basic Facebook advertising guidelines. It takes creativity, preparation, and will. In fact, the road to becoming a Facebook advertising champion has a lot in common with chasing the opportunity of a lifetime in front of a hometown crowd and triumphing against all odds despite immense adversity and personal turmoil. Cue “Eye of the Tiger”…