Course Content
5 benefits of advertising on social media
Whether you are new to social media ads and are considering the investment, or are already running ads elsewhere, such as on Google, the following benefits may encourage you to diversify your efforts and incorporate more social media into your mix.
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Consider the benefits of social media advertising and diversify your efforts
As advertisers, we know that Facebook and its other platforms in their ecosystem, such as Instagram and Messenger, own a significant and larger portion of impression-share as typically, brands put most of their ad budget here.
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The 5 Biggest Reasons to Advertise on Social Media (+ Pro Tips)
About Lesson

Whether you’re considering running ads on Facebook, Instagram, Twitter, Pinterest, LinkedIn, TikTok, or Snapchat, social media advertising allows you to reach out to and connect with new people who may benefit from your product or services.

Unlike intent-based, mostly keyword-centered search engine ads, social media ads target users based on their interests, behaviors, and other demographic data. This gives us the advantage of introducing our brands to new users based on targeting and how our offers match up to those interests and behaviors. People may not know about your brand or that your products or services even exist and by seeing your prospecting ad, they may realize that it could benefit their life in some manner or that they simply want what you are selling.

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