Course Content
5 benefits of advertising on social media
Whether you are new to social media ads and are considering the investment, or are already running ads elsewhere, such as on Google, the following benefits may encourage you to diversify your efforts and incorporate more social media into your mix.
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Consider the benefits of social media advertising and diversify your efforts
As advertisers, we know that Facebook and its other platforms in their ecosystem, such as Instagram and Messenger, own a significant and larger portion of impression-share as typically, brands put most of their ad budget here.
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The 5 Biggest Reasons to Advertise on Social Media (+ Pro Tips)
About Lesson

While Facebook and Instagram have robust targeting and keep prices low because of how vast their user base is, keep in mind that your efforts should not be siloed to one platform. If you have the budget, diversify so that you can reap the aforementioned benefits across platforms in case something does happen.

To identify which platforms are right for you, you can learn about the most popular social media marketing platforms here.

Facebook is notorious for having a clunky advertising interface that will oftentimes throw invalid errors, disable without reason, and glitch. If they go down, as sometimes they do, we don’t want to be left out in the cold as brands and to depend on one network to drive new users into our funnels and to later retreat them to entice a conversion. Keep that in mind and take these benefits to heart in an effort to expand into other platforms.

Whether you are looking to expand into social for the first time or are looking to expand into new channels, consider the above benefits of social media advertising and test to see how and if it works for your goals and for your brand.

  1. Reach customers based on interests and behaviors.
  2. It’s affordable to start a campaign that can generate enough data to lead to optimization.
  3. Gain audience insights to learn what’s working and what’s not.
  4. Wide range of formats to fit with your brand, platform, and ad creative.
  5. Accomplish more goals with social media’s variety of objectives offered through its campaigns.
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