Compared to traditional advertising, the cost is significantly lower and if you only have a small budget, you can still enter the auction and find success. Of course, the more you have to spend for ads, the quicker you can learn what is working and what is not, optimize performance, test more variables, and reach more of your goals, such as website traffic, signups, and sales.

Most of the social platforms are in line with costs, however, from our experience, we’ve seen lower costs of about $0.13 per click on Pinterest, which makes it an excellent platform to run low-cost campaigns, especially to drive new inexpensive traffic to your website for retargeting. On the opposite end of cost, LinkedIn tends to be more costly, however, if your business can fulfill the needs of its business community through ads and if your audience size and budget are on the larger end, you can see great success there for the investment. As you can see LinkedIn can be a great way for B2B businesses to generate leads.