Pain point power words Ideal state words Hook words *Originally created by Kristen McCormick

Adverbs Nouns More interesting words for: guide | sale | strategies *Originally created by Kristen McCormick

Power words table of contents Power verbs More interesting words for: boost | check out | engage | improve | provide | stop | succeed *Originally created by Kristen McCormick

So, the problem is not that there is a lack of innovative businesses out there that are the best in their class—but they lose their cred when they describe themselves as such. And I’m not saying the words “improve” and “effective” are wrong (I use them all the time)…they’re just, not very interesting. So when […]