Course Content
How Content Marketing Doesn’t (Usually) Work
How does content marketing actually work? Many people believe content marketing is basically a three-step process:
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Social Media Ads To The Rescue!
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10 Best Social Media Advertising Tips for Content Marketers
About Lesson

Now it’s time for the good news, guys! Social media ads provide the most scalable content promotion and are proven to turn visitors into leads and customers.

And the best part? You don’t need a huge ad budget.

A better, more realistic process for content marketing would look like this:

  1. Create: Produce content and share it on social media.
  2. Amplify: Selectively promote your top content on social media.
  3. Tag: Build your remarketing audience by tagging site visitors with a cookie.
  4. Filter: Apply behavioral and demographic filters on your audience.
  5. Remarket: Remarket to your audience with display ads, social ads, and Remarketing Lists for Search Ads (RLSA) to promote offers.
  6. Convert: Capture qualified leads or sale.
  7. Repeat.

You can use the following 10 Twitter and Facebook advertising hacks as a catalyst to get more eyeballs on your content, or as an accelerant to create an even larger traffic explosion.

Exercise Files
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