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10 Best Social Media Advertising Tips for Content Marketers

Let’s start with the bad news first. It’s tougher than ever to get your content noticed. Changes to Google’s search results pages have further obscured content organically, especially on competitive commercial searches. Meanwhile, paid search CPCs are at all-time highs in established markets. Organic reach in social media? It’s pretty much dead. Half of all content […]

Instructor Viktor Ignéczi
Updated March 31, 2022

About Course

Let’s start with the bad news first. It’s tougher than ever to get your content noticed.

Changes to Google’s search results pages have further obscured content organically, especially on competitive commercial searches. Meanwhile, paid search CPCs are at all-time highs in established markets.

Organic reach in social media? It’s pretty much dead. Half of all content gets zero shares, and less than 0.1 percent will be shared more than 1,000 times. And Facebook just announced that you’re even less likely to get your content in front of people who aren’t related to you. (Sorry.)

Additionally, the typical internet marketing conversion rate is less than 1 percent.

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Course Content

How Content Marketing Doesn’t (Usually) Work
How does content marketing actually work? Many people believe content marketing is basically a three-step process:

Social Media Ads To The Rescue!

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