Course Content
How Content Marketing Doesn’t (Usually) Work
How does content marketing actually work? Many people believe content marketing is basically a three-step process:
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10 Best Social Media Advertising Tips for Content Marketers
About Lesson
  1. Create new content.
  2. Share your content on social networks (Facebook, Twitter, LinkedIn, etc.).
  3. People buy your stuff.

Nope. This almost never happens.

Social media advertising how content marketing doesn't work

Most content goes nowhere. The consumer purchase journey isn’t a straight line – and it takes time.

So is there a more reliable way to increase leads and sales with content?