Course Content
What is social media marketing?
Social media marketing is a form of digital marketing that leverages the power of popular social media networks to achieve your marketing and branding goals. But it’s not just about creating business accounts and posting when you feel like it. Social media marketing requires an evolving strategy with measurable goals and includes: Maintaining and optimizing your profiles. Posting pictures, videos, stories, and live videos that represent your brand and attract a relevant audience. Responding to comments, shares, and likes and monitoring your reputation. Following and engaging with followers, customers, and influencers to build a community around your brand. Social media marketing also includes paid social media advertising, where you can pay to have your business appear in front of large volumes of highly targeted users.
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Social Media Marketing for Businesses
About Lesson

Using social media in marketing does more than improve site traffic and increase your reach. It turns your business into a personality that your audience can communicate and connect with on a deeper level.

Regardless of which platforms you use or how you use them, the most important thing to remember is that social media is not a platform to pitch your business. It’s a community for you to express your personality, demonstrate your values, share useful information, and build up those around you. With people naturally following you and promoting your content, there will be no need for pitching. And with this approach, you’ll achieve not just your business goals but all of the other intangibles that translate to gratification and fulfillment.

Exercise Files
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