Course Content
What is social media marketing?
Social media marketing is a form of digital marketing that leverages the power of popular social media networks to achieve your marketing and branding goals. But it’s not just about creating business accounts and posting when you feel like it. Social media marketing requires an evolving strategy with measurable goals and includes: Maintaining and optimizing your profiles. Posting pictures, videos, stories, and live videos that represent your brand and attract a relevant audience. Responding to comments, shares, and likes and monitoring your reputation. Following and engaging with followers, customers, and influencers to build a community around your brand. Social media marketing also includes paid social media advertising, where you can pay to have your business appear in front of large volumes of highly targeted users.
0/8
Social Media Marketing for Businesses
About Lesson

A successful social media marketing strategy will look different for every business, but here are the things they will all have in common:

  • Knowledge of your audience: What platforms they use, when they go on them and why, what content they like, who else they’re following, and more.
  • Brand identity: What is the message you want to convey to your audience? How do you want them to feel when viewing your content?
  • Content strategy: While there is a level of spontaneity on social, you’ll need a structured content strategy to be able to have a consistent voice and produce quality content regularly.
  • Analytics: Quantifiable insights will inform your strategy, including who you’re reaching, the right content to share, the best times to post, and more.
  • Regular activity: Social media is a real-time platform. If you want to use it to grow your business, you need to post regularly, stay on top of engagements with your business, engage back, keep up with trends, and maintain accurate profiles.
  • Inbound approach: Don’t use social media to pitch your business. Focus on adding value through useful and interesting content and building up those around you. This, in turn, will organically promote your business and others will promote it for you.

social media marketing - 70/20/10 rule

For more help, head to our Easy Guide to Social Media for Small Businesses

Exercise Files
No Attachment Found
No Attachment Found