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How to Advertise on Facebook in 10 Steps

Blood, sweat, and tears were spilled, but you’ve finally mastered Google Ads (formerly known as Google AdWords). Thanks to your hard work, you’re capturing leads left and right. You’ve peddled a warehouseful of widgets. But you want more. You need more. You know that Facebook is the logical leap to an even better return on your advertising dollars. To […]


10 Best Social Media Advertising Tips for Content Marketers

Let’s start with the bad news first. It’s tougher than ever to get your content noticed. Changes to Google’s search results pages have further obscured content organically, especially on competitive commercial searches. Meanwhile, paid search CPCs are at all-time highs in established markets. Organic reach in social media? It’s pretty much dead. Half of all content […]


The 5 Biggest Reasons to Advertise on Social Media (+ Pro Tips)

It’s no secret that advertising on social media platforms can be fruitful for businesses of all varieties. Advertising on social media platforms is important as there is more real value beyond what we can get organically these days. From expanding your reach and visibility to driving the bottom line, this post covers five reasons why brands invest […]

Excel Basics: Calculation

Excel Basics: Calculation Source: https://www.javatpoint.com/

Excel Basics: Symbols and Spell Check

Excel Basics: Symbols and Spell Check Source: https://www.javatpoint.com/

Excel Basics: Data

Excel Basics: Data  Source: https://www.javatpoint.com/

Excel Basics: Navigation

Excel Basics: Navigation    Source: https://www.javatpoint.com/

Excel Basics: Toolbars

Excel Basics: Ribbon and Tabs functions and features   Source: https://www.javatpoint.com/


Advantages of PERT charts vs. Gantt charts

Posted by: Shannon Williams PERT chart vs Gantt chart differences PERT charts: Utilized before a project begins to plan and determine the duration of each task Gantt charts: Used while a project is happening to break projects into smaller tasks and highlight scheduling constraints When you and your team need to complete a project, you’ll realize […]


How to make a timeline in Google Docs

Posted by: Lucid Content Team Think back to memorizing major events in your history class (we apologize in advance for any painful memories this exercise might resurface). Rather than stare at a jumble of dates in your textbook, you likely found or created a timeline clearly spelling out what happened when. While you may not have […]

Excel Basics: Worksheets and Wordbooks

How to create Worksheets and Wordbooks Source: https://www.javatpoint.com/


How to create a customer journey map

Steve Jobs, the genius behind Apple’s one-of-a-kind customer experience, said, “You’ve got to start with the customer experience and work back toward the technology, not the other way around.” Nowadays, a clear vision and strategy for customer interactions is no longer an optional “nice-to-have”—it’s essential. As you refine your customer experience, one of the most […]


How to Build a Recruitment Process

Posted by: Shannon Williams Recruitment Process Flowchart The best way to document and implement your recruitment process is with a recruitment process flowchart. Sometimes referred to as a recruitment workflow, recruitment process flowcharts map out the recruiting process. Recruitment involves many people, and visualizing your process can help keep everyone on the same page and communicate […]


How to Make a Flowchart in PowerPoint

Posted by: Lucid Content Team It’s T-37 minutes until your big presentation, and you’re still scrambling to get your flowchart to look right in PowerPoint. You’d scrap the flowchart slide all together, but unfortunately it’s the crux of your whole presentation. With every tick of your watch, selling everything you own and traveling to Cambodia to […]


Venn Diagram Symbols Explained

Posted by: Lucid Content Team Venn diagram symbols ∪: Union of two sets. A complete Venn diagram represents the union of two sets. ∩: Intersection of two sets. The intersection shows what items are shared between categories. Ac: Complement of a set. The complement is whatever is not represented in a set. It’s time to have a serious talk […]


How to Make an Org Chart in PowerPoint

Organizational charts are an essential part of operations for any business. Clearly delineating the chain of command shows employees what is expected of them and where they can turn for help. Org charts can also help leadership identify bottlenecks in corporate structure so they can maximize efficiency and output. There’s just one issue. Many employees […]


How to Make a Concept Map

5 easy steps for drawing a concept map Select a drawing medium Establish a main concept Identify related concepts Organize shapes and lines Fine-tune the map *Originally created by lucidchart.com

How to Create a Marketing Plan Template You’ll Actually Use

How to Create a Marketing Plan Background: Who are your customers and what does their buying cycle looks like. Goals: SMART goals that clearly outline your timeframe and metrics. Strategy: Inventory of your assets and decide how you will make use of them Budget: Make a list of action items and include budget for each. […]


8 homeschool tips and tricks for beginners

There are an estimated 2.5 million homeschoolers in grades K-12 in the U.S. today. And that number continues to grow each year. In 2020, that number has risen exponentially as school closures due to coronavirus have impacted at least 55.1 million students. Now more than ever before, parents find themselves managing their children’s virtual and home-based education. Despite […]

How to make a timeline in Word

Timelines allow you to show past events and future plans in a visual, scannable way. But how often do you need to pair your timeline with other documentation? Maybe you want to include a timeline with proposals to show a prospective customer how long it will take to implement and roll out your solution. Maybe […]


How to develop a staffing plan

Your employees are one of your greatest assets. However, too often, organizations struggle to manage their human resources and plan for the future. In fact, according to a survey from the Society for Human Resource Management, 43% of HR professionals say human capital is the largest “investment challenge” for employers. Plagued by turnover, skills gaps, […]


How to Use Brainwriting to Generate Ideas

Brainstorming is a common way to generate ideas—but it isn’t always the most effective method. Despite its popularity among businesses across industries, brainstorming has a number of disadvantages, from inefficiency to social anxiety, that may not make it the best choice for your team. Luckily, there is another way. Brainwriting is an idea generation technique […]


How to Create Virtual Idea Boards for Work

There’s a special kind of magic that happens when meeting as a team: There’s a communal energy that often leads to brilliant ideas. In fact, most of the products around us were thought up by a group, not just a single person. Go into any ad agency meeting, and you’ll witness a group of people […]


10 tips for mastering time management at work part 2

We’ve all experienced the woes of time management at work. You wake up hopeful and optimistic—not only will you meet all your deadlines, but you’ll hit the gym and make a healthy home-cooked meal, too.  Then life happens. You leave late, you hit traffic, and you arrive at your desk already frustrated with the world. […]