Course Content
5 benefits of advertising on social media
Whether you are new to social media ads and are considering the investment, or are already running ads elsewhere, such as on Google, the following benefits may encourage you to diversify your efforts and incorporate more social media into your mix.
Benefits of social media advertising
As advertisers, we know that Facebook and its other platforms in their ecosystem, such as Instagram and Messenger, own a significant and larger portion of impression-share as typically, brands put most of their ad budget here. While Facebook and Instagram have robust targeting and keep prices low because of how vast their user base is, keep in mind that your efforts should not be siloed to one platform. If you have the budget, diversify so that you can reap the aforementioned benefits across platforms in case something does happen.
The 5 Biggest Reasons to Advertise on Social Media (+ Pro Tips)
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Compared to traditional advertising, the cost is significantly lower and if you only have a small budget, you can still enter the auction and find success. Of course, the more you have to spend for ads, the quicker you can learn what is working and what is not, optimize performance, test more variables, and reach more of your goals, such as website traffic, signups, and sales.

Most of the social platforms are in line with costs, however, from our experience, we’ve seen lower costs of about $0.13 per click on Pinterest, which makes it an excellent platform to run low-cost campaigns, especially to drive new inexpensive traffic to your website for retargeting. On the opposite end of cost, LinkedIn tends to be more costly, however, if your business can fulfill the needs of its business community through ads and if your audience size and budget are on the larger end, you can see great success there for the investment. As you can see LinkedIn can be a great way for B2B businesses to generate leads.

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