0(0)

The 5 Biggest Reasons to Advertise on Social Media (+ Pro Tips)

It’s no secret that advertising on social media platforms can be fruitful for businesses of all varieties. Advertising on social media platforms is important as there is more real value beyond what we can get organically these days. From expanding your reach and visibility to driving the bottom line, this post covers five reasons why brands invest […]

Instructor Viktor Ignéczi
Updated March 25, 2022

About Course

It’s no secret that advertising on social media platforms can be fruitful for businesses of all varieties. Advertising on social media platforms is important as there is more real value beyond what we can get organically these days.

reasons to advertise on social media statista

From expanding your reach and visibility to driving the bottom line, this post covers five reasons why brands invest in social media advertising to reach their goals and scale their business—and why you might want to, too. They include:

  1. Reach new customers
  2. Low entry cost
  3. Gain audience insights
  4. Wide range of formats
  5. Accomplish more of your goals

Now, these benefits can be used to describe a number of marketing and advertising strategies, but in this post we’re going to dig into each benefit as it relates to social media advertising and cover exactly how it can set your business up for long-term success.

Show More

Course Content

5 benefits of advertising on social media
Whether you are new to social media ads and are considering the investment, or are already running ads elsewhere, such as on Google, the following benefits may encourage you to diversify your efforts and incorporate more social media into your mix.

Benefits of social media advertising
As advertisers, we know that Facebook and its other platforms in their ecosystem, such as Instagram and Messenger, own a significant and larger portion of impression-share as typically, brands put most of their ad budget here. While Facebook and Instagram have robust targeting and keep prices low because of how vast their user base is, keep in mind that your efforts should not be siloed to one platform. If you have the budget, diversify so that you can reap the aforementioned benefits across platforms in case something does happen.

Student Ratings & Reviews

No Review Yet
No Review Yet

Want to receive push notifications for all major on-site activities?